A few Defenitions

Perishability:  Examines that services cannot be produced and stockpiled but they are only available at the time of production.

Heterogeneity:  The characteristic of a service that is unique to the producer of the service. This means that unlike a product, services cannot be reproduced the same 100% of the time.

Intangibility:  The characteristic of a service that refers to that fact that it lacks physical  form.

Inseparability:  Requires the customer to interact with the services producer in order to receive its benefits. The service has characteristics that make the service inseparable from its producer.

Sponsorship: The form of marketing typically done for promotional purposes where two or more parties will benefit from the act. Done through funding financially and providing of product and services to an event, activity, person, or organization

Patronage:  This is referring to the act of giving assistance to one another. Often in the form of funding, backing or sponsorship.

Charity:  Can be either a business or operation that is et in place to help a specific cause or can be the voluntary giving of help often times in financial form