Gold Coast Suns Case Study

Imagine you are the marketing manager of the Gold Coast Suns. What strategies would you develop to engage fans using psychological, personal and environmental factors?

Psychological

As the marketing manager for the Gold Coast Suns, I would make the psychological factors of marketing to the public include the sense of family for member of the club. Making the public want to be a part of the club because of the connection between club members and the athletes. Implementing the modern social media into the marketing plans with possibility of member competitions like tagging their photos for a chance to win product. The marketing team would update the social media outlets with live posts showing what is happening with the club and showing people what they could be a part of.

Personal

Being a new club, The Gold Coast Suns are not pre established in a certain way which gives the opportunity to market in different ways. The Gold Coast Suns should market to every demographical group and not focus on a small group. Looking into trying to get a variety of different ethnicities and demographic groups from all over should be their main priority instead of focusing on the local communities.

Environmental

The environmental factors of marketing for the Gold Coast Suns will be a very important aspect of a marketing campaign because the Gold Coast is home to a very marketable geographical makeup. Taking advantage of this would be a very smart way to market the Gold Coast Suns because the aesthetically pleasing scenery and laid back lifestyle the Gold Coast offers.

Apart from being more competitive on the field, how can the Gold Coast Suns improve their crowd and member numbers?

The Gold Coast Suns can improve their crowd and member numbers by using a system in which bulk ticket purchases are encouraged. Using this system will encourage people to invite friends and family in order to get discounted ticket prices. Membership loyalty programs will also prove to improve member numbers. Using a system where members can recommend people to become members in order to get rewards will help improve membership numbers. Implementing a way that new members can say who referred them to give that person some sort of reward is a good way to give members incentive to get their friends and family to sign up.

Are the psychological, personal and environmental factors the same in choosing to attend a Gold Coast Suns game instead of attending a Gold Coast Titans game? If not, what are the key differences?

The choice between the two event posses similar factors because the environment is the same because both teams are based out of the Gold Coast. Many people would be attending either event because they seek some form of entertainment in the sports but the different rules and goals between the sport is a factor for people who are more in depth spectators. People may enjoy one sport more than the other which would be a difficult factor to over come but for the spectators who enjoy attending sporting events can be swayed either way by the energy that the sporting events can provide.